I am an international thinker, entrepreneur, and activist.

I was born and raised in Spain, I live in California, and I am a citizen of the world.

I am involved in a variety of organizations and projects to innovate our transition to a just, wise, thriving, life-sustaining and ardent culture.

I’m the author of the forthcoming book The Meaning Economy.

Behind me is an eclectic past as an entrepreneur and a tech startup consultant in Silicon Valley -among other things.

I  spend most of my time falling in love with life more and more deeply , magically weaving networks and opportunities, juggling attention and intention, and marveling at the mysterious and fractal nature of nature.


When I was younger I sought wisdom in academia, and attended two universities simultaneously for four years (finished two five years programs in six years). This effort left me with a a graduate degree in Macroeconomics, with a specialty in International Economics , and a Law degree, with a focus in environmental and private law, both from several colleges in Madrid, Spain. I also studied French language and civilization at the Sorbonne, in Paris.

Most of it has been unlearned by now.  My real education started after college and is an ongoing process. The hardest and most important subject being self transformation.


I am fluent in Spanish, English and French, and can kick the dictionaries of a few other languages.

the corporate past

In my younger years I worked for large corporations, mostly designing policies and procedures, and managing risks. From this bygone era I was left with some really useful skills, but also with a phenomenal collection of silk ties I rarely wear. When I have the time I want to make a patchwork pillow with these.

media and writing

As a photographer, I have published hundreds of photos, including full pages, two-page spreads and magazine covers. I still shoot, mostly for pleasure and for friends. You can see some nice examples on my wife’s website.

As a writer I have published hundreds of print and online media articles on several subjects. I have also been a trainer of communicators and journalists.

You can learn more about my forthcoming book, The Meaning Economy, here.

consulting and startup work

Given my education and my proximity to Silicon Valley it was almost inevitable to become involved in startups. I consult for several startups, and through the consultancy firm Kumu Thrive I help companies thrive in the Meaning Economy.

envirosocial work

This is, as has always been, my core work.

Since I was a small child I have been fascinated, and deeply hurt, by the unjust and destructive aspects of our culture.

Equally fascinating is the state of our activism which, among other issues, focuses on consequences of past actions (reactive),  lacks learning and innovation, and often mirrors precisely the same culture that is at the source of the problems that it seeks to resolve.

To honor these passions, and to be of service ,I founded Kumu, a nonprofit innovation lab and accelerator at the intersection of meaning and foresight. At Kumu we incubate and accelerate new models, narratives, and ideas that transform the cultural paradigms of our time. We seek a quantum leap for a just, wise, life-sustaining and ardent society

I am the founder of Plastic Kills and El Plástico Mata, inviting a wiser and safer use of plastics; a cofounder of Albatross (formerly Midway Journey), a transmedia project and feature film (of which I am Producer) led by Chris Jordan documenting plastic pollution in the albatross colonies of Midway island; and a cofounder of Plastic Pollution Coalition, a global alliance of over 150 organizations working together to stop plastic pollution. You can find more details about my work here.


I love the ocean. I have crossed the herring pond twice, and have sailed around the Americas for nine months on four-masted, top-sail schooner Juan Sebastián de Elcano. Our motto was. “If it moves, you salute; if it doesn’t move, you paint it”. I am radio-certified, scuba-certified and hold a captain license.

I love nature and outdoor sports. I play classical guitar and I’m learning to play the shakuhachi. I use my bicycle for transporation as much as I can. I love animals. I’m interested in Romanesque architecture, vihuela music, and anything from the Middle Ages. I’m fascinated by ancient pilgrimage routes. I have a passion for shamanism, transpersonal psychology and transpersonal tarot. Like a good Spaniard, I love food and wine. Cooking is my yoga.